Bamboo (Coins) – Fintech Product Launch Storytelling
Role: Content Strategist & Writer
Challenge: Launching Coins required demystifying technical features like foreign exchange and international transfers while reassuring product reliability.
Approach:
Developed social-first script formats (Reels, Shorts) tailored to founder and digital-native personas.
Partnered with product and compliance teams to combine creative storytelling with regulatory precision.
Results:
30% jump in social engagement within the launch month.
Improved content clarity reduced customer support inquiries by 12%.
Reinforced product trust and understanding among the target user base.
Year
2024
Client:
Bamboo is a financial technology company empowering Africans to build wealth and strengthen connections globally. Known for its investment platform that gives users access to the U.S. stock market, Bamboo is trusted for simplifying complex financial systems and building tools that help Africans invest in what matters
STORYBOARD FOR COINS BY BAMBOO INFLUENCER VIDEO.
Goal: Introduce and promote the Coins remittance app to an African-Canadian audience, highlighting affordability, impact through charity, and personal connection.
Format: 60-second vertical video for Instagram Reels/TikTok
"We've really enjoyed working with you, and we're pleased with the results. As such, we would like to discuss the possibility of a 6-month exclusive partnership with you."
— Team, Bamboo Invest
CLIENT TESTIMONIAL