Yolla Calls – B2B Messaging for Small Businesses

Role: B2B Content Strategist (Freelance)
Challenge: Yolla aimed to show that global connectivity didn’t require call recipients to have internet access.
Approach:

  • Produced a high-performance explainer video targeting SMB owners, highlighting cost savings and ease of remote team communication.

  • Developed messaging focused on decision-maker concerns: reliability, accessibility, and operational flexibility.

Results:

  • Over 73,000 views in three months.

  • 58,885 unique accounts captured, with 19.7% new to the brand.

  • Fostered internal adoption by sales and partner teams, integrating the video into demos.

Year
2025

Client
Yolla Calls is a global VoIP service that makes it easy and affordable to call any phone number in the world, even if the recipient doesn’t have the app.