AfriChange
Product Education & Growth via Short-form Video
Role: Digital Content Producer
Challenge: Increase app comprehension and downloads among diasporan users
Solution:
Created platform-specific explainer videos with simple, warm storytelling
Scripts addressed real concerns of immigrants and first-time users
Collaborated with legal/compliance teams for regulatory accuracy
Year
2024
Client:
Africhange is a cross-border remittance platform designed for speed, affordability, and convenience. It enables users in Canada and other supported countries to send money home to loved ones
Impact:
+17% app downloads
+22% content CTR
+15% returning viewer rate
